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AWS Legal – Case Study

ABOUT THE CLIENT

AWS Legal is a boutique business law firm. 

The Request:

  • icon-quality-referrals
    Increase qualified referrals
  • icon-attract-customers
    Keep us top of mind with our past clients
  • vf-icon-brand-identity-sq
    Create an experience that will wow our clients

Strategy Workshop:

We conducted a TARGETSHRINK™ with
each partner at AWS Legal.

TargetShrink

TARGETSHRINK™ FINDINGS:

We worked with each attorney to clearly define the characteristics of a qualified referral for them.

  • vf-icon-quality-control-sq
    Clearly stated areas of practice
  • vf-icon-extreme-accuracy-sq
    Defined easily recognizable industry specialties
  • vf-icon-brand-identity-sq
    Easily identifiable problems they solve
  • vf-icon-precision-engineering-sq
    An offer to create urgency for their prospects
AWS_ReferralCard_Front
AWS_ReferralCard_Back

Referral Blueprint:

Venture Formations handled everything from choosing gifts to handwriting cards. We even made sure every package included a few referral cards. The packages were sent throughout the year to ensure AWS was always top of mind.

Package 1
The Smart Frame

Aura Smart Frame

Package 2
Personalized Grill Kit

il_570xN.1129430985_e5dh

Package 3
Personalized Family Recipe Box

Recipe Box

The Result:

AWS's clients were thrilled with the experience! We used the FEEDBACK BOOSTER™ to capture the momentum & increase their online reputation.

FeedbackBooster
lawbooks