ABOUT THE CLIENT
AWS Legal is a boutique business law firm.
The Request:
- Increase qualified referrals
- Keep us top of mind with our past clients
- Create an experience that will wow our clients
Strategy Workshop:
We conducted a TARGETSHRINK™ with
each partner at AWS Legal.
![TargetShrink](https://ventureformations.com/wp-content/uploads/mockup.png)
TARGETSHRINK™ FINDINGS:
We worked with each attorney to clearly define the characteristics of a qualified referral for them.
- Clearly stated areas of practice
- Defined easily recognizable industry specialties
- Easily identifiable problems they solve
- An offer to create urgency for their prospects
![AWS_ReferralCard_Front](https://ventureformations.com/wp-content/uploads/ReferralCard_Front-1.jpg)
![AWS_ReferralCard_Back](https://ventureformations.com/wp-content/uploads/ReferralCard_Back-1.jpg)
Referral Blueprint:
Venture Formations handled everything from choosing gifts to handwriting cards. We even made sure every package included a few referral cards. The packages were sent throughout the year to ensure AWS was always top of mind.
Package 1
The Smart Frame
![Aura Smart Frame](https://ventureformations.com/wp-content/uploads/product-view-image-1@3600w-2d3f76a522d758097874cf6af1a5e62c07e1134e1b0605db73d4cd165e858608.jpg)
Package 2
Personalized Grill Kit
![il_570xN.1129430985_e5dh il_570xN.1129430985_e5dh](https://ventureformations.com/wp-content/uploads/il_570xN.1129430985_e5dh.jpg)
Package 3
Personalized Family Recipe Box
![Recipe Box Recipe Box](https://ventureformations.com/wp-content/uploads/il_fullxfull.868011840_rnu9.jpg)
The Result:
AWS's clients were thrilled with the experience! We used the FEEDBACK BOOSTER™ to capture the momentum & increase their online reputation.
![FeedbackBooster](https://ventureformations.com/wp-content/uploads/FeedbackBooster-2.png)
![lawbooks](https://ventureformations.com/wp-content/uploads/lawbooks-1.jpg)
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