ABOUT THE CLIENT
AWS Legal is a boutique business law firm.
The Request:
Increase qualified referrals
Keep us top of mind with our past clients
Create an experience that will wow our clients
Strategy Workshop:
We conducted a TARGETSHRINK™ with
each partner at AWS Legal.
TARGETSHRINK™ FINDINGS:
We worked with each attorney to clearly define the characteristics of a qualified referral for them.
Clearly stated areas of practice
Defined easily recognizable industry specialties
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Easily identifiable problems they solve
An offer to create urgency for their prospects
Referral Blueprint:
Venture Formations handled everything from choosing gifts to handwriting cards. We even made sure every package included a few referral cards. The packages were sent throughout the year to ensure AWS was always top of mind.
Package 1
The Smart Frame
Package 2
Personalized Grill Kit
Package 3
Personalized Family Recipe Box
The Result:
AWS's clients were thrilled with the experience! We used the FEEDBACK BOOSTER™ to capture the momentum & increase their online reputation.
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