ABOUT THE CLIENT
Up North Stone is a stone fabricator specializing in granite countertops. The client’s business was growing but they were experiencing inconsistencies in their lead flow causing fluxations between backlogged and underutilized production capacity.
- We want more high quality leads & referrals
- Attract customers that appreciate quality materials & great service instead of shopping for the cheapest price
- Create a customer appreciate experience that will wow our customers
The home-chef kitchen reveal party
During TARGETSHRINK™, we found that Up North Stone had a small customer segment that would spend over $25k on counters during a remodel.
We structured a plan to hire an in-home chef for a kitchen reveal party for the happy customer and 8 of their friends.
Through the REFERRALUP™ program, Venture Formations coordinated everything from hiring the chef to sending out party invitations. The guest list contact information was prepared & conveniently waiting for the Up North sales rep the following morning.
Extremely eager high-quality referrals
The reveal party was such a success that Up North Stone now offers this experience to all of their high-end remodel customers.