Have you ever wondered if you are properly briefing your designer before starting a project? A successful design brief will benefit both the designer and yourself, giving your project what it needs to succeed. If you’re worried your vision won’t come to life or are unsure of how to properly brief a designer, we are here to help. Using our list of helpful tips, you can be confident that your next design brief will be successful.
The Purpose of a Design Brief
A design brief is essentially your chance to provide the designer with all of the information they need to bring your project to life. This can include anything from your deadline to the target audience. One item you shouldn’t include in the design brief is information regarding the elements of design. Providing a few suggestions and brand guidelines is helpful, but ultimately it’s the designers responsibility to develop the visual aspects.
Your Project Deadline
Your chosen designer might be at maximum capacity for that week so it’s crucial to make your deadline known from the start. If possible, keep your deadline flexible. Not only will it help keep cost down but it will also keep the designer from rushing through the job. Keep in mind that quality works takes time. If your project has a short turn around, make sure you contact the designer within a reasonable time and communicate as clearly and quickly as possible.
Your Goals & Objectives
Are you trying to raise money? Persuade your audience? Keep your audience engaged? Your goals and objectives can influence the design in many ways, be sure to let your designer know what they are.
Describe What Your Business Does
Your designer won’t have technical knowledge on what your company does or about the product your’e promoting. Designers appreciate a little background knowledge on your company, just be sure to keep it simple without the unnecessary jargon.
Who Is Your Target Audience?
Knowing your target audience is helpful for the designer. If you’re looking to create content for a corporate audience, your designer will want to avoid targeting a younger demographic.
Know Your Budget
Talking about your budget can be uncomfortable but it’s an important part of the process. A designer needs to know the level of service you are looking for so they can help you understand what fits in your budget. Maybe you’re looking for a lavish design, but only have a small budget to work with. Often times your designer can work with you and suggest a more appropriate budget friendly design.
When you’re struggling to describe exactly what you’re looking for, share some examples with your designer. Not only will this give the designer a frame of reference, but it can also start a conversation on how best to improve your design. Checking out the designer’s portfolio page and choosing styles you like from there is another helpful resource.
Provide Everything The Designer Will Need
To save time and prevent the unnecessary back and forth, provide your designer with everything they may need throughout the process. This includes items such as pictures, brand guidelines, logos and content.